Venue: Hakumi is a Nuru Massage venue located on a side street off Soi 33 (essentially at the end of the first alley on the right when entering from Sukhumvit Road), surrounded by other businesses like bars, restaurants, and karaoke, frequented almost exclusively by Japanese clients. The entrance is a simple glass door, almost anonymous if it weren’t for the large illuminated logo on the wall.
Upon entering, there is the classic reception area with two sofas and a counter next to the staircase that leads to the upper floors where the massage rooms are located. The lines are modern, the environment is understated and functional but still feels new.
The rooms themselves don’t have a specific style: wooden finishes in the bed area with the usual wall mirror, faux marble in the shower area where the massage takes place. In addition to the double inflatable mattress, there is also the dedicated Nuru stool, a second large mirror, and in the “VIP” rooms, a Jacuzzi. The bed is large and more than comfortable for Full Service.
The rooms labeled “Deluxe Shower,” unlike the “VIP Jacuzzi” rooms, do not have a Jacuzzi and are slightly smaller, but otherwise they are virtually identical. Naturally, the entire venue is air-conditioned and clean.

Girls: There are usually around ten girls present at a time, while the total lineup counts nearly twice as many, as they work in shifts. The overall appearance level is not exceptional, with some notable exceptions—most are attractive and relatively young. Attitude toward service and client satisfaction is good, and the Nuru massage is performed correctly and satisfactorily.

Prices: Nuru Massage in a Shower Room: 3,200 Baht for 40 minutes, 3,500 Baht for 60 minutes, 4,000 Baht for 90 minutes. Nuru Massage in a Jacuzzi Room has only two options: 4,000 Baht for 60 minutes and 5,000 Baht for 90 minutes, a difference of 500 and 1,000 Baht respectively—the usual quirky Thai pricing inconsistency.
For other options, such as two girls or couples, you can find the price list next to this text, or at the bottom if you are viewing on a smartphone.

Opening hours: Every day from 10:00 to 00:00 .


Restaurant/Bar
: N.D.

Notes: Hakumi Nuru Massage is easily reachable on foot from Phrom Phong BTS station, from which you can reach Soi 33 in a few minutes. Just a little further on the right is the alley where other interesting venues are located, such as Princess Massage, 7 Heaven, and other massage centers (the usual link to the exact location on Maps is below).
Hakumi benefits from a fully renovated location and has been open since spring 2025. For my first visit, I chose the 90-minute Full Service Package in a Deluxe Shower room for 4,000 Baht (the Jacuzzi room costs 1,000 Baht more, but in both cases two “shots” are included within the 90 minutes). I then chose a very cute girl named Mimi, who proved to be more than satisfactory.
The Nuru is done properly, with everything needed, including the Nuru stool, which is an integral part of a well-executed treatment. The gel is of excellent quality and well-prepared. Personally, I wouldn’t recommend the 40- or 60-minute treatments, as Nuru Massage requires sufficient time, and 90 minutes is the minimum to fully enjoy the experience without worrying about the timer. Moreover, these shorter options include only one “shot,” and honestly, there are plenty of good alternatives for a simple Full Service at much lower prices (even with a regular massage, though without the Nuru experience).
All in all, 60 minutes may be justifiable for someone who really has limited time or as a first experience to try out the venue, but in other cases, choosing this option makes little sense given the small difference in price.

In conclusion, Hakumi is a good option for those seeking a properly done Nuru Massage in a new and discreet environment. In terms of location, it is understated and modern, though somewhat anonymous—more similar to TORO than to the more flamboyant Kokoro. Comparing it to the two aforementioned venues, which are among the best Nuru Massage spots in the capital, Hakumi would hypothetically rank in the middle of a three-way podium. The Nuru service is on par with Kokoro, while the location is slightly below TORO but newer. As for the girls, it ultimately comes down to personal taste, but there is a good selection available.

Maps: 4/19 Sukhumvit 33 Alley, Khlong Tan Nuea, Watthana, Bangkok 10110, Thailand